« Older Entries
Newer Entries »

Effective Marketing Strategies in Product Creation

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.

Tags:

My Internet Home Based Business Sucks – Is This Your Internal Dialogue?

There have certainly been a large number of internet home based businesses started and promoted in the last few years. Even as you’re reading this, the industry continues to grow. The home based business industry is the fastest growing on the planet and the majority of them are online businesses from home. If you’ve been in touch with anyone who’s looked into this industry, you may have heard them say “my internet home based business sucks”. Why? Because so many of these business take your money up front, and leave you to fend for yourself in a highly competitive environment. The good news is, you can learn how to avoid ever getting involved with these companies, and how to find the right internet home based business for you and your future. There are 3 simple steps that can mean the difference between you saying “My internet home based business sucks” or saying “My internet home based business was my ticket to freedom”. Learn and apply these 3 simple steps, and you can take control of your future.The advantages of online businesses from home are talked about all the time – the time freedom, the financial abundance, replacing or creating 6-figure incomes or even multiple 6-figure incomes from home, working from anywhere any time you choose, etc. These are all very real possibilities, but only for a select few. What sets these select few apart from the rest? They understand the following 3 principles, and they live and breathe them. You can to, the minute you make the decision to go after what you know you deserve.Principle 1 – Work With the Right PeopleModern success philosophy tells us that we are the average of the 5 people we spend the most time with. This applies in all different areas of our lives, including business. In choosing the company and the people that you’re going to be working with, it is critically important that you like, trust, and respect them. If you find yourself saying “my internet home base business sucks” it’s likely because the people you partnered with suck. That’s the truth. Find people who inspire you, who can show you the pathway to success, and who have a vested interest in your long term success.Principle 2 – Do The Right ThingsIt’s sad to see that some companies just aren’t providing the kind of support, training, and mentoring that their people need. There are definitely some lofty promises out there. Some are true, but so many of these companies that are offering online businesses from home are just blowing smoke. They over promise and then under deliver, leaving their people to fend for themselves in a highly competitive market place, lamenting about how “my internet home based business sucks”. However, there are some companies that have established a pathway to success that can be shared and replicated in quite a short time frame. What stops most people from experiencing success online is that they don’t do the things they’re told to do. This can happen for a number of reasons, but they all boil down to fear. Trying new things can be scary, period. But again, this is where the power of mentoring comes in. If you truly trust your mentor, you know that you can do what they tell you to do, and that if you do you will succeed. End of story. When you’re partnered with the right people, they will help you do the right things. Success leaves clues. No need to reinvent the wheel folks. No need to sing the “my internet home based business sucks” song. Get out of your own way, and you can be radically successful in a very short time frame.Principle 3 – Make the Decision to SucceedIn reality, there is no such thing as failure. There is only feedback. People say “I tried, but my internet home based business sucks” or “it’s not working” or “it was just a scam”. These are the dialogues of quitters. That may sound harsh, but it is the truth. To illustrate this point, consider this example. If I asked you to pick your keys up off the counter, you would quickly realize that there is no such thing as “trying”. You either pick them up, or you don’t. If you don’t pick them up, you have simply found a perfect strategy for NOT picking up your keys. You didn’t fail. You just got feedback.If you want to know the one way to guarantee your success at anything you do it is this – make the decision to succeed. Decide, once and for all, that you will never, ever, give up, no matter what. When you make this decision for yourself, and when you’re partnered with the right company, there is no way to NOT succeed. You will do whatever it takes. Every time you don’t get the result you want, you have simply figured out another strategy for how NOT to get that result. You must have the flexibility to try a new one, and you will find the one that creates the success outcome you desire.Once again, the benefit of a mentor relationship takes away the guess work. Rather than listening to your whining about “my internet home based business sucks” or “this isn’t working for me” they can simply say “This works. Do this.” Connect with a great mentor, make the decision to succeed, and your dream life will unfold before your eyes.

Tags:

Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

Tags: